Company: 420 Brew Street
My Role: Marketing Consultant
Timeframe: 04/23 - 10/23
Overview:
420 Brew Street is a cannabis-infused beverage brand aiming to engage a vibrant, social, and experience-driven audience. I was brought in to lead field and digital marketing efforts that would elevate the brand’s presence, both in-person and online, while building momentum for new product offerings.
The Challenge:
420 Brew Street had a compelling product concept but needed help reaching its niche audience and generating buzz in a competitive and regulated industry. The goal was to activate the brand in environments where its community already thrives, while also building strong digital foundations and preparing for expansion.
The Strategy and Execution:
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Curated and ran experiential marketing activations and events that aligned with the lifestyle and values of the 420 Brew Street audience.
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Oversaw the implementation of a new website, improving user experience and aligning messaging with brand identity.
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Managed the creation of marketing assets to support sales and awareness campaigns.
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Represented the brand at industry networking events, cultivating relationships and boosting visibility.
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Supported the consulting and positioning for a forthcoming product line to expand the brand’s offering.
The Results:
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Executed high-impact field events that directly engaged the target market and built authentic brand connections.
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Delivered a refreshed, consumer-friendly website that accurately reflects the voice and identity of 420 Brew Street.
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Elevated brand awareness and expanded its network through strategic event participation and B2B outreach.
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Laid the groundwork for future growth with early-stage strategy and support on upcoming product innovations.
Final Thoughts and Next Steps:
420 Brew Street’s community-first approach and willingness to innovate made it a strong platform for dynamic brand building. My role focused on helping the brand show up powerfully where it matters most—at events, in conversations, and online. As the new product launch nears, the foundations are in place to support a bold move forward