Brands I've Built and Elevated

Led the strategic growth of Roll One, overseeing marketing, production, and sales to drive $50M+ in revenue. Spearheaded the development of seven new product lines, crafted omni-channel marketing campaigns, and optimized brand positioning across six state cannabis programs

Launched and rebranded Momenta, creating a strong market presence through strategic branding and omni-channel marketing. Led high-impact campaigns across digital and field activations, secured the company’s first celebrity brand ambassador, and shaped industry standards through regulatory training and innovative marketing strategies

Drove field and digital marketing efforts for 420 Brew Street, leading brand activations at key events and expanding its presence through strategic networking. Oversaw the launch of a new website and marketing assets while consulting on a new product offering to enhance market reach

Built Block and Flow’s first website, developed a cohesive brand identity, and optimized its digital marketing strategy to enhance visibility and engagement. Streamlined the ordering process to improve customer experience and operational efficiency, laying the groundwork for sustained success.

Refined Retropolitan’s brand identity and architecture, developing comprehensive brand guidelines to ensure consistency and impact. Optimized sales strategy, sourced new vendors to improve margins, and established a future product roadmap to drive long-term growth.

Founded AuraLeaf from the ground up, shaping its brand identity through in-depth market research and strategic positioning. Built the brand’s digital presence—including website design, logo creation, and brand guidelines—while developing the product roadmap and a membership/loyalty program to drive future customer engagement.