Company: Block and Flow
My Role: Digital and Brand Consultant
Timeframe: 01/25 - Present
Overview:
Block and Flow is a retaining wall and concrete business focused on serving contractors and wholesale partners. I was brought on to establish a cohesive brand identity, launch its first digital platform, and streamline operational workflows to better support B2B relationships and high-volume ordering.
The Challenge:
Despite its strong reputation among industry professionals, Block and Flow lacked a digital presence that matched its scale and capabilities. The business needed a clear, professional platform to communicate with contractors, showcase services, and simplify ordering processes for trade clients
The Strategy and Execution:
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Created a robust brand identity tailored to resonate with industry professionals and reinforce reliability and capability.
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Designed and launched a conversion-optimized website, highlighting core services, technical specs, and project galleries.
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Implemented a streamlined ordering system to facilitate bulk orders and inquiries from contractors and wholesale buyers.
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Developed a digital strategy to increase brand visibility among trade partners through SEO, industry-relevant content, and email marketing.
The Results:
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Successfully launched Block and Flow’s first digital platform, with an emphasis on education and product transparency, enabling trade professionals to connect, inquire, and order with ease.
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Enhanced operational workflows and communication with a streamlined B2B-focused ordering process.
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Built a professional brand identity that supports scalable relationships and future growth in the construction supply chain.
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Developed and implemented a digital and social media strategy to engage trade professionals, increase brand recognition, and drive qualified leads.
Final Thoughts and Next Steps:
Block and Flow is a new and growing startup that continues to evolve. I remain actively engaged with the team, supporting the ongoing buildout of the brand and its systems. With a digital foundation rooted in clarity, functionality, and trust, the business is well-positioned to grow its contractor network and expand its market reach.